5 Ways to Make Your Social Media Profile Attractive to Employers

Carmina Bayombong

Social media is not just about sharing photos, tweeting, or stalking your high school crush anymore. Today, it’s one of the most powerful self-promotional tools ever made–and recruiters are now turning to social media to screen their next hire.

According to a new study, about 70% of employers now use social media to do background work on candidates for employment and it has been a great factor in how likely a person is going to be hired.

Since social media profiles are viewed to be ‘personal’, checking on your social media account can help potential employers get a glimpse into your personality beyond your resume. That information enough might just push you to delete those embarrassing photos from your Facebook profile!

So if you plan on going job hunting soon, it’s best to be prepared and make your online self as attractive to potential employers as possible. Here are our top 5 tips on how you can make your social media profiles attractive to employers.

Update your LinkedIn Account

LinkedIn is the go-to social media platform for professionals, so it’s only normal that recruiters would look into your LinkedIn profile first. Update your profile frequently with your work experience, education, seminars joined, skills, and examples of projects that you’ve worked on.

Engage with others and continue to build your network (try to reach more than 500+ connections!), since the more connections you have, the greater your visibility and presence.

Photo Spring Cleaning!

Remember those embarrassing photos on Facebook from last week? What about those from last year?

If these photos make you think twice if a potential employer should see them, it might be time to archive them. Or at least, change their privacy settings to ‘friends only’ sharing.

Also, don’t forget to check the photos you’re tagged in–you might just find photos that you’d rather not let anyone else see!

Highlight your achievements

Say a potential employer saw your profile and wanted to get in touch with you, would they be able to find your email address quickly? Make sure that it’s easily visible on your profile since you don’t want the employer to go on a wild goose chase just to connect with you.

Also, regularly check your inbox to see if recruiters are trying to connect with you since there are also some who would rather message you directly first rather than send an email.

Join career-relevant groups

While you’re working on polishing your social media profile, take advantage of the online networks and groups from your industry that can connect you with like-minded individuals and provide industry-specific insights.

While you may be tempted to watch cat videos or look at meme pages all day, having a source of relevant information on your industry can help you expand your knowledge even on your downtime.

Finding the right job not only requires effort and time, but it also requires resources too. InvestEd offers job hunt loans for those who are looking to start their careers, so you don’t have to think about the costs of finding your dream job. Learn more about InvestEd’s loan programs here.